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Post by account_disabled on Dec 10, 2023 3:23:53 GMT
These, in turn, enable ongoing optimization of further actions and activities based on data on customer behavior (identified by appropriate parameters and factors). Materials created using Adobe products take into account all collected data, which results in adapting published materials to specific audiences. Using Sensei in the broader ecosystem provided by Adobe increases the credibility and reliability of the data used to analyze the net steps in your marketing activities. Sensei not only collects this information, but also analyzes and optimizes it, which makes planning marketing and sales activities much easier. Below you can see an example photo retouching of such a report on views and interactions with a product photo. Adobe Sensei is an effective marketing tool Now let's see how Adobe Sensei AI increases the effectiveness of your marketing activities. This is done primarily on the basis of the collected data. This tool allows you to divide customers into segments to which you can. Data is also transformed into AI-generated content. The Adobe tool supports the creativity of your copywriters and allows you to easily scale your content in a dynamic and brand-consistent way. With Adobe Sensei you can: track all interactions along the purchase path in your online store, improve customer segmentation, speed up work on new content, automate resource tagging, create new campaigns based on tracked customer behavior and preferences, provide customers with personalized product recommendations, test new content in your online store. The screenshot below shows a visualization of the purchasing path using Adobe Sensei: Source business.adobe.
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